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By the Staff of BroadbandCensus.com

NBC.com on Monday launched a new fan platform that offers its users a variety of exclusive services including NBC content and communication tools. The announcement was made by Stephen Andrade, Senior Vice President, Digital Development and General Manager, NBC.com. The NBC.com Communicator offers tools including a computer-to-computer voice calling system over internet protocol and a texting service. The services and programming are free. "This new effort gives our users a powerful, easy to use set of communication tools integrated with the best of NBC programming," said...

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News

By Andrew Feinberg, Reporter, BroadbandCensus.com

WASHINGTON, October 8 - The "broadband ecosystem" of the future needs strong legal, technological and cultural efforts to protect American intellectual property, a group of entertainment and technology executives said Wednesday at the U.S. Chamber of Commerce's Fifth Intellectual Property Summit. Although the panelists also spoke about the importance of preserving users’ right to make “fair use” of copyrighted material, they emphasized the importance of technological protection measures. "We know the story" on the history of the music industry, said Mark McKinnon of Arts+Labs, a coalition of technology and entertainment companies that develops content delivery and protection systems. McKinnon compared the music industry's negative experience with Napster file-sharing service with the success of commercial video sharing site Hulu. McKinnon said Hulu accounts for 90% of commercial television being viewed online. "The models are finally being figured out." In the future, consumers would respond positively to online content that is affordable, legal, and safe, said McKinnon. There is "no question" that old business models need to change in a networked world, said Rick Cotton, executive vice president and general counsel for NBC Universal. Embracing digital distribution will "drive the future," Cotton said. "It's what consumers want." New content protection technology brings the...

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